INS1ghts branding
In 2020, during the height of COVID-19, NS1 created their own online digital conference to substitute their presence at what would have been in-person industry events. I was tasked in creating a visual brand for the conference that was similar but distinct enough from the NS1 brand.
Initial sketches
Once the look and feel was decided, it was time to create. Despite it being a digital event, we sent out physical swag kits to attendees so they would get the same experience as an in-person event. I created Zoom backgrounds, Google Slides templates, and social media templates for the session speakers to use, banners for the company's social media platforms, signatures for their employees, and even Slack badges for their event-specific Slack instance.
Overall, the event was a success. 2,500+ registrants, 35 talk sessions, and 1,700 swag kits shipped.
The success of this event spurred a reoccurring, themed quarterly event called INS1GHTS Days, in addition to the yearly main event. Unique branding was generated for each INS1GHTS Days event.
The success of this event spurred a reoccurring, themed quarterly event called INS1GHTS Days, in addition to the yearly main event. Unique branding was generated for each INS1GHTS Days event.
